The pharmaceutical and consumers landscape is constantly evolving. The packaging requirements of the various regulatory authorities, notified bodies and healthcare professionals,have many market-specific local interpretations which will affect pharmaceutical pack design structurally in terms of packaging materials, format & style and graphically in terms of design layout, logos, claims, symbols and wording.

Each market is different.

Generic legislation can affect all markets. For instance – Did you know that it will be mandatory to display Braille on all EU pharmaceuticals packaging by October 2010?

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